More bikes sold than cars in Italy for first time since WW2

In a radical departure for the car-mad country, home to legendary marques such as Fiat, Ferrari and Lamborghini, 1,750,000 bikes were bought in 2011 compared to 1,748,000 motor vehicles.

As austerity cuts deepen and petrol prices hit a new high, the purchase of new cars has dropped to levels not seen since the 1970s.

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